Bringing variety, clever design, and authentic character is important if you plan on introducing a new watch brand these days. Sometimes, these young companies fall short but a select few truly strive to bring something valuable to watch lovers. WULF is a new Zurich-based watch brand that specializes in producing entry-level Swiss automatic watches with diversity and quality in mind. Their new WULF Automatic watches are spread across three collections (the Alpha, Lycan, and Exo) and each model manages to deliver a quality look and designs that range from simple, time-only watches to multi-function calendars, and more.
With prices ranging between $608 USD to $898 USD, WULF hopes to deliver competitive quality for enthusiasts that are looking for something beyond the usual micro-brands and entry level watches from larger Swiss brands. All the watches feature automatic movements developed closely with a Swiss partner and subtle touches like a CNC-engineered rotor with the brand’s logo. Whatever it is you’re looking for in a watch, WULF is here to help you find something that fits with your personal style and budget.
The most basic model in the line-up is the Alpha, a time-only watch that can serve as the perfect grab ‘n go dress piece when you need it. All versions feature attractive sunray dials that come in a variety of color options. A framed date window, applied indices, and minimal text round out the look of the 43mm, 5atm water-resistant case. WULF also offers a variety of case colors and all Alpha watches come with a stitched genuine leather strap.
Moving on to the Lycan, we see a slightly more traditional look with a contemporary execution. The 43mm case features a textured dial, tasteful Roman numerals, and a three-register display for the calendar functions and moonphase. Like the Alpha, it’s available in a range of case options and each version comes with a comfortable leather strap. This model is perfect if you’re looking for something as dressy as the Alpha with a little more complication.
Finally, the flagship model is the Exo, particularly the WULF Exo WF02.05. This is a considerably more aggressive take on WULF’s designs and the watches have been developed with a highly exquisite skeletal dial design to showcase the internal mechanisms. The WULF Exo WF02.05 is the most eye-catching of the bunch with a blacked-out design, large hands and indices, and that superbly executed dial. It’s also worth noting that this is the only model that features lume on the actual skeletonized dial as well as on some of the movement components. If you’re looking for something with a little more style and bold wrist presence, the Exo might be for you.
WULF also has a special Trade-In Program (called the Wulftrade), the first of its kind in the watch industry. No matter which distributor you buy your WULF watch from, you can return the watch to the brand and they will return 60% of the official retail price of the same SKU based on the prices on their website. You would then receive a promo code, which can be applied to a new WULF watch purchase. This is just another way WULF hopes to serve the watch collecting community and it’s just the start. Depending on your desired model and configuration, WULF watches range from $608 USD to $898 USD. Price for the WULF Exo WF02.05, however, is $1,098 USD and you can learn more by visiting their official site. wulfcollection.com
