Soccer (football) teams (clubs) from around the world will compete for about a month in various cities around Brazil from June 12-July 13, 2104 during the 2014 FIFA World Cup games. One of the most watched sports event around the world, the 2014 World Cup may easily break worldwide viewing records and will have a minimum of about 600 million to well over a billion viewers. That is a lot of eyes, and watch brands both mainstream and luxury are doing their part to be a part of the Brazil World Cup action.
Rather than discuss all the competing World Cup soccer teams, aBlogtoWatch will explore the major watch brands competing for viewer attention, and identify who they are backing, be it player or team.
Hublot
Sponsoring: Official watch of the 2014 FIFA World Cup
Special 2014 World Cup Watch Models: Big Bang UNICO FIFA WC Official Watch
Approximate Average Brand Price Range: $20,000 – $40,000
Bulova
Sponsoring: Bulova is the official timekeeper and watchmaking partner of Manchester United (England).
Special 2014 World Cup Watch Models: Percheron Manchester United
Approximate Average Brand Price Range: $795 – $2,595 (up to $42,000 for their 24k gold watch) for Bulova Accu Swiss
TAG Heuer
Sponsoring: Player Cristiano Ronaldo, who currently plays on the Real Madrid Spanish team and will be the Captain of the Portuguese team for the 2014 World Cup. He is an official TAG Heuer brand ambassador.
Special 2014 World Cup Watch Models: None as of yet.
Approximate Average Brand Price Range: $2,000 – $7,000
Maurice Lacroix
Sponsoring: Official timing sponsor of FC Barcelona (Spain)
Special 2014 World Cup Watch Models: None as of yet
Approximate Average Brand Price Range: $2,000 – $6,000
Audemars Piguet
Sponsoring: Football player Leo Messi (currently playing for FC Barcelona) is an official Audemars Piguet brand ambassador.
Special 2014 World Cup Watch Models: Limited edition Leo Messi Royal Oak Chronograph
Approximate Average Brand Price Range: $20,000 – $50,000
Rotary
Sponsoring: Rotary is the Global Official Timekeeper of Chelsea FC (England).
Special 2014 World Cup Watch Models: Chelsea FC Special Edition
Approximate Average Brand Price Range: $100 – $1000