Asia’s fascination with the Tudor watch brand continues to elude me. Maybe that is because Tudor watches haven’t been sold in the US in a while (at least as far as I know). So I have no emotional connect to the brand or its timepieces. As most of you know, Tudor is a brand run and owned by Rolex. Some call it baby Rolex, some call it “poor, but not so poor man’s Rolex.” Their new watch marquee watch for 2010 is the Heritage Chrono. Not exactly my favorite piece, but this Tudor made video makes it look cool. American music (though covered, and not the original song so as to avoid expensive royalties!), in an American looking lifestyle ad (with a German car) look squarely aimed at a western audience. Though none of these Heritage Chrono timepiece will officially be sold in America. Ironic yes, but more a point on how many products are sold in Asia as being of western influence, when in fact that aren’t even sold in America (but sometimes in Europe of course).

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