Maybe a surprise to you, but this is going to be my first trip to Switzerland. Today I embark on a (frustratingly long) flight to Geneva for two important shows. First is the highly exclusive SIHH 2010, put on indirectly by the Richemont Group to celebrate mostly its brands. This gala style event is apparently very high-class, and of course, as always, “by invitation only.” I do consider myself lucky having be asking to attend. There I will mingle and see new for 2010 releases of many brands, just a few of which are Audemars Piguet (not part of Richemont), A. Lange & Sohne, Cartier, Panerai, Vacheron Constantin, Greubel Forsey (also not part of Richemont I understand), Van Cleef & Arpels, Richard Mille (not part of Richemont), IWC, and many more!

There is also the high-end independent watch maker show known as the Geneva Time Exhibition, that I will be attending. Another load of great watch makers will be here including, but not limited to, Alain Silberstein, Linde Werdelin, HD3, Clerc, BRM, Marvin, Magellan, and Pierre DeRoche. I can’t possibly check everything out by all the brands, but I will do my best to give you the largest overview possible.

You know the drill when it comes to me traveling, I will try to write as much content as I can while I am there, but there may be days without new content. Though for months afterward I will trickle out images and experiences from the trip. Wish me luck in chilly (for California standards) Geneva. Catch you when I get back!