New concepts are hard to come by in the watchmaking universe. Sometimes it feels like everything has been done before. But the market rolls on and new watches emerge every year — too many to count and certainly too many to afford. Wouldn’t it be nice if there were some way to transform a previous watch that you have worn and loved for years into a new model? Thanks to TIMUS, that is now possible. The TIMUS M7 Series Timeverse and M7 Series Classic watches debut on Kickstarter this October, and with them comes an idea that has few direct precedents in the industry.
The system is simple: Purchase a watch from TIMUS and, when a new TIMUS model is released in that series, you have the opportunity to send in your old model for it to be stripped back down to its bare bones and have its movement fitted into a new case with an entirely new dial, hands, and strap. And this total revamping process is estimated to cost around 25% of the new watch.
The thinking behind this concept is clear: A mechanical movement, if well maintained, can last twenty years or more, but the exterior housing of a watch is unlikely to look as good as it did the day it was bought after the same amount of time. More to the point, fashion preferences change over time, but TIMUS gives customers the option to always stay on trend with intermittent redressing of their timepiece.
October’s Kickstarter campaign will see two models hit the shelves, both from the M7 Series. By being part of the same series, the movements in both the TIMUS M7 Series Timeverse (available in black or blue dials in a stainless steel case) and the TIMUS M7 Series Classic (available in a yellow gold or rose gold PVD-coated case with white dials) are interchangeable. Powering these new releases is the Miyota 82S7, a reliable workhorse of a movement that will keep good time for years if properly looked after.
Both the Classic and the Timeverse models are fitted with anti-reflective sapphire crystals through which the beating heart of the movement can be observed, thanks to the open heart cutout on the dial between 7 and 8 o’clock. Additionally, all references are treated with Swiss luminant on the hands and at the hour points, come with a 24-month warranty, and come fitted with genuine Italian leather straps, which boast a quick-change mechanism. Where they differ, however, begins with their cases.
While both are made from 316L surgical grade stainless steel, the Timeverse model features a more sculpted, futuristic case in comparison to the curvaceous traditionalism of the Classic family. The Timeverse model measures 43mm across, 11mm-thick, and 51mm lug-to-lug, while the Classic comes in a touch smaller at 42mm × 11mm × 50mm.
The crowns of both watches are starkly different too, showcasing TIMUS’s intention to take every detail seriously. For the Timeverse model, a more modern, angular crown is used for winding and setting the watch, while the Classic version employs a fluted onion crown of modest proportions to reference the design’s historical roots. Prices start at $260 for the first 100 backers and will rise to $290 by the end of the campaign, launching on October 15th. To learn more visit timuswatches.com.
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