Fledgling US-based watch event TimeCrafters is back for its second year. The event is trying hard to be the reference American high-end watch show to compliment SIHH and Baselworld in Geneva and Basel, Switzerland. Many famous high-end brands from the Swatch Group, Richmont, LVMH, and more will be there to show off their 2012 creations. I would have been there this year but other travel plans got in the way.

The good news is that TimeCrafters is open to the public for the reasonable admission price of $20 at the door or FREE if you register online via their website. It is a good opportunity for watch lovers to converse with brands and have a more hands-on experience with the latest and greatest in high-end watch making. Brands will also feature special guests such as watch makers and designers from Switzerland to display their crafts and answer your most pressing questions.

Details? TimeCrafters 2012 will be from September 14-15 (10am – 8pm) at the Park Avenue Armory (643 Park Avenue) in New York City.