Watch fans understand that switching out straps offers the best bang for your buck in terms of versatility. With just a few straps in your collection, you can easily transform the look of a watch, switching from dressy to casual, stern to sporty, or relaxed to formal. Founded in 2019 and based in Adelaide, Australia, Artem is on a mission to craft straps of exceptional quality — straps that are worthy of equipping the personal watches of the founding duo, who happen to be avid watch enthusiasts.

An example of Artem’s excellent craftsmanship is the Loop-Less™ Sailcloth collection, housing an assortment of straps made from its signature embossed synthetic material that benefits from a durable silicone strip across the holes to prevent wear and tear. The underside of the Loop-Less™ Sailcloth strap includes both leather and natural rubber, resulting in an ideal combination of durability and comfort. As the name of the collection suggests, these premium sailcloth watch straps are devoid of traditional keeper loops to maintain a streamlined look. Instead, any excess strap length tucks under the clasp. The Loop-Less™ Sailcloth range is designed specifically to pair with deployant clasps, compatible, for instance, with Artem Loop-Less™ deployant clasps and Omega OEM clasps.

The Artem Loop-Less™ Sailcloth straps are endlessly customizable. They’re available in five colors including black, navy blue, khaki green, gray, and sand beige. Plus, they’re offered in five lug widths (18mm, 19mm, 20mm, 21mm, and 22mm) and length options include extra small (XS) and standard sizes. For maximum comfort, the padded Artem Loop-Less™ Sailcloth straps not only include extra padding closest to the watch case but also taper elegantly from the lug side to the clasp side. The thickness tapers from 5.4mm down to 2.2mm, while the width depends on the lug size: 18mm to 16mm, 19/20/21mm to 18mm, and 22mm to 20mm. In addition to their sleek style, the straps are water-resistant. Finally, you can opt for standard spring bars, quick-release spring bars, and fat bars (to accommodate Seiko divers).

It’s clear that the team at Artem has poured all its passion into making the perfect sailcloth strap, ensuring all details, whether comfort, aesthetics, variety, or functionality, are thoughtfully considered and executed. The Loop-Less™ Sailcloth by Artem is a luxurious take on the durable watch strap, merging appealing design and real-world usability into one handsome package.

The prices for the Artem Loop-Less™ Sailcloth Straps start at $133 USD and come with a two-year warranty. Artem is currently offering free worldwide express shipping for your first order (with newsletter signup) and 30-day returns. For more information about Artem Loop-Less™ Sailcloth Straps, please visit the brand’s website. 

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