The T-Touch technology from Tissot watches (developed for them by ETA which, like Tissot, is Swatch Group owned) is finally making its way down-market to Swatch. This will debut in a new collection of watches called the Swatch Touch. These fun digital timepieces will come in a host of colors and have no pushers/button. Rather, all the functions of the watch will be activated via touching zones on the dial.

The digital dials on the colored plastic cases are LCD displays in various colors. The numerals have a unique rounded styles to them that you’ll love or hate. The cases are a bit barrel-shaped and integrate with the straps. I am not sure about the size of the watch but they shouldn’t be too small. Price for the Swatch Touch watch will be $149.00. More details from Swatch:

“Swatch Touch 2011 models give touch-screen access to six digital functions: time (2 zones, t1 & t2), date, chrono, alarm, timer and beep. Users sweep through the functions with ease using finger-taps and sideways scrolls—no pushbuttons—and can activate the screen’s built-in backlight to assure readability under all conditions. Revealing Swiss-made quality throughout, Swatch Touch’s 2011 curved plastic glass display and coloured LCD present Arabic numerals in a big, stylish font designed to fit the shape of the watch. Ergonomic in every detail, the smooth integration of the watch head and strap makes Swatch Touch 2011 a real pleasure to wear.”