This week on SUPERLATIVE, aBlogtoWatch Founder Ariel Adams is joined by Sylvain Berneron, Creative Director at Breitling. Ariel and Sylvain begin by letting listeners in on a little secret. A discussion of the challenges of being a creative person working under pressure leads into Ariel having Sylvain go step by step through the process of what it’s like for a watch design to go from concept to production. With a mind toward being happy with work, Sylvain gives his advice and thoughts on the importance of choosing who you work for. Things go so well, the two go right ahead and start planning for another episode. Listen below or on the player of your choice.

Breitling watches range from accessible entry-level luxury sports watches such as the highly successful Breitling Endurance Pro Chronograph, to five-figure luxury timekeepers in steel or gold, such as the recently redesigned Chronomat and Navitimer. Under Georges Kern’s direction, Breitling also likes to revive successful past watch designs, such as the Top Time, Superocean Heritage, and Breitling Premier. These are popular watches for their sporty-chic style and timeless aesthetics, often complemented by the well-engineered B01 in-house watch movement. For watch enthusiasts, the most popular Breitling products tend to fall within the larger Breitling Chronomat and Navitimer lines, as well as the vintage-inspired capsule collections. Recent releases include the Chronomat GMT, the Premier Chronograph Tourbillon, and the updated Superocean line.

To stay updated with Sylvain and Breitling:
Instagram: @Breitling
Twitter: @Breitling
Website: https://www.breitling.com