This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the CEO of WOLF, Simon Wolf. To start the show, Ariel and Simon reflect on where and when they met, and a bit of the heritage behind Simon being the fifth-generation owner of the company. Simon gives us the backstory of the idea his great-great-grandfather had in 1834 involving crafting custom jewelry boxes, and how that progressed over the generations to what the brand does today. Ariel has Simon dive into his relationships with brands, retailers, and consumers today, and how WOLF transitioned from a packaging company to a company that makes accessories that consumers and brands want to buy. Ariel talks about the “niche” luxury accessories part of the industry and where Simon and WOLF fit in, and they take a closer look at the watch winders and other Wolf devices that the company creates today.

Keep up with Simon and WOLF!
Instagram: @Wolf1834
Website: www.wolf1834.com