This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ryan Torres and Reagan Cook, co-founders of Vaer Watches. To start the show, Ariel has Ryan and Reagan open up about their experiences as exhibitors at watch shows and the challenges and opportunities they have faced so far in the watch industry. They discuss the importance of attending watch shows for networking and building relationships with other brands and customers, and they also chat about the competitiveness and the high quality of microbrands at these shows. The conversation shifts to the topic of bringing watch manufacturing back to the United States and the emotional connection consumers have with American-made products. They also touch on the pricing and profitability of microbrands and the role of desirability in luxury branding.

Ryan and Reagan expand on Vaer Watches’ focus on treating watches as tools and aim to appeal to a wide range of customers, from enthusiasts to professionals in various fields. Ariel has them dive into why they aspire to create watches that can be passed down through generations, and how the company has found success in offering watches under $500. Ryan and Reagan also talk about how their design philosophy centers around creating watches with classical proportions and timeless aesthetics while prioritizing customer feedback in their product development. Listen in on the conversation as Ariel talks with Ryan and Reagan about their experience running a microbrand that delivers high-quality and desirable watches, and much more, on this week’s episode of the Superlative Podcast.

Keep up with Ryan & Reagan and Vaer Watches!

Website: www.vaerwatches.com
Instagram: @vaeradventure

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