This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Patrik Hoffmann, the Chairman and CEO of Favre Leuba. Ariel starts by asking Patrik to dive into his journey in the watch industry — including his previous role as the Former CEO of Ulysse Nardin — and what lessons he learned from that time in his career. The two talk about the relaunch of Favre Leuba, representing an exciting opportunity for innovation and growth, and the challenges of relaunching such a historically significant brand. Patrik emphasizes the need for a commercial strategy that balances uniqueness with market demands, and how fair pricing is vital for maintaining consumer trust and brand integrity. Join in on the conversation with Ariel and Patrik as they discuss the future of Favre Leuba, the current watch market’s challenges related to pricing and consumer expectations, and so much more on this week’s episode of the Superlative Podcast.

Keep Up With Patrik and Favre Leuba!
Websites: www.favreleuba.com
Instagram:@FavreLeuba

Check out this week’s sponsor!
Marathon Watch: www.marathonwatch.com
Marathon watches combine military durability with Swiss engineering and craftsmanship to ensure the highest level of quality and precision.

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