This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the incredibly accomplished journalist, Roberta Naas. To start the show, Ariel has Roberta dive into her initial foray into journalism and how she found herself writing about the watch industry. The two talk about journalism when Roberta started her career 30-plus years ago — a time when the path was secured by going to college and obtaining a position within a traditional publication — and how it has changed with the modern landscape of social media and influencers “reporting” on the industry. Ariel has Roberta travel back to the ’80s and ’90s to talk about where consumers typically gathered their information about watches and how much more advertising companies were doing during that time. Ariel and Roberta jump back into the last few decades of watch journalism, memories of Baselworld, and how brands can utilize modern journalism and advertising today.

Keep up with Roberta and ATimelyPerspective!
Website: www.atimelyperspective.com
Instagram: @ATimelyPerspective

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