This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by designer Mo Coppoletta. Throughout the conversation, Ariel and Mo discuss the intricate relationship between aesthetics and functionality in modern watch design. Mo emphasizes the importance of personal experience and cultural influences in shaping a designer’s unique vision.

The two explore the evolving landscape of branding in the digital age and how branding should encompass more than just logos, as it includes the entire experience. Ariel dives into the parallels with the tattoo industry and how maybe the artistry in tattoos can inspire new directions in watch strap design. Mo also shares his insights on the importance of emotional connection in design and why brands need to begin to engage with their customers on a personal level. Listen in on the conversation as Ariel and Mo fully immerse themselves into the world of design and aesthetics in the modern watch industry on this week’s episode of the Superlative podcast.

Keep up with Coppoletta Designs & Mo Coppoletta
Website: Coppoletta Designs

Instagram: @mo_coppoletta

Check out this week’s sponsor!
Bezel: shop.getbezel.com
Shop over 21,000 luxury watches, fully authenticated in-house by Bezel’s team of experts.

Check out Superlative on YouTube, as well as other ABTW content.
If you enjoy the show, please Subscribe, Rate, and Review!