This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Christophe Hoppe, founder of Bausele watches in Australia. They discuss Christophe’s journey from working in the Swiss watch industry to establishing his own brand in Australia while seeking a new life and opportunity. The conversation explores the cultural influences on watch design, the evolution of the Australian watch market, and the significance of their military collaborations. Christophe shares insights into the art of watch hands, as that was a large part of his career before Bausele, and how navigating supplier relationships is a complex but essential part of the business. They also dive into how design philosophy must balance originality with consumer familiarity and why consumer price sensitivity plays a significant role in watch purchasing decisions. Join in on the conversation with Ariel and Christophe on this week’s episode of the Superlative Podcast, brought to you by aBlogtoWatch.

Keep up with Christophe and Bausele!
Website: www.bausele.com
Instagram: @bausele

Check out this week’s sponsors!

Bezel
Use code “HOLIDAY500” for $500 off your first qualifying purchase with a minimum purchase requirement of $7,500. (Code is valid through 12/2/24). Up to 20% off select listings through December 16th. Be on the lookout for new inventory throughout the sale!

Marathon Watch
Marathon watches combine military durability with Swiss engineering and craftsmanship to ensure the highest level of quality and precision.

Check out Superlative on YouTube, as well as other ABTW content.
If you enjoy the show, please Subscribe, Rate, and Review!