This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Cook, content creator and founder of Ben’s Watches. To start the show, Ariel and Ben dive right into the challenges that appear when trying to create engaging content that is authentic and true to itself. They also touch on the role of content creators in the watch industry and the importance of brands partnering with genuine creators to reach consumers. There is discussion of the misconception that watches are investments, Ben shares his personal experience with the phases young watch enthusiasts often go through in their journey. Ben talks about the challenges of making a living as a content creator and the importance of sponsorship/support from brands to sustain content creation on platforms like YouTube and Instagram. He also reveals how Bezel gave him one of his first opportunities in the industry. Ariel asks Ben for his insights on the differences between Instagram and TikTok for watch content, the role of social media in watch discovery, and the importance of community engagement. Listen below or on the player of your choice.

Keep up with Ben!
Website: Ben’s Watches
Instagram: @benswatches
TikTok: @bens_watches

This week’s episode is sponsored by Marathon Watch! Marathon Watch has been family-owned since its founding in 1941 and makes watches with authentic military heritage and modern military design.