This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Andrew Perez from Astor+Banks. To start the show, Ariel and Andrew talk about the different classifications given to watch brands and why Andrew feels that the term “microbrand” is fitting for Astor+Banks. Ariel asks about Andrew’s initial inspirations for starting the brand, and what kind of camaraderie he finds within the industry. The two talk about how microbrands traditionally offer more value for enthusiasts, compared to many of the more established names within the industry, along with the importance of straightforward relationships for American companies working with Swiss suppliers. Andrew dives into the history of Astor+Banks’ price point journey before Ariel ends the show by asking about brand loyalty among customers, and how Andrew plans to focus on capturing sales and continuing to build the Astor+Banks brand.

Keep up with Andrew and Astor & Banks!
Website: www.astorandbanks.com
Instagram: @AstorandBanks
LinkedIn: Andrew Perez

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