This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams takes over The Smoking Tire’s studio in a special episode where he talks with Matt Farah of The Smoking Tire and Wesley Kwok and Cullen Chen of Nodus Watches. Ariel asks Matt and Welsey how their relationship came to be, and why Nodus Watches was interested in collaborating with Matt. Matt dives into how he began his relationships with watch brands in general as they look at The Smoking Tire’s history with watch brands. Wesley talks about some of the steps and challenges in producing a watch built out of collaboration, and their unique strategy in how they invested in the growth of the brand by going the collaboration route. Ariel asks Matt and Wesley about how they were able to infuse “Matt Farah” and “The Smoking Tire” into the Canyon watch without making it overbearing, or an element that overshadows the watch itself. Listen below or on the player of your choice. 

Keep up with The Smoking Tire and Nodus Watches!
The Smoking Tire (YouTube): @thesmokingtirepodcast
The Smoking Tire (IG): @thesmokingtire
Nodus Watches: www.noduswatches.com
Nodus Watches (IG):  @NodusWatches