This week on the SUPERLATIVE podcast aBlogtoWatch Founder Ariel Adams is joined in-person by Karl-Friedrich Scheufele, Co-president of Chopard. The two are recording this podcast together in the lower floor of the new Chopard boutique on 5th Avenue, and you’ll hear the liveliness of the workday around them as they speak. They start the show talking about what Karl-Friedrich learned about Chopard during the pandemic, with elaborations on the history of his family and the brand. Ariel asks about what Chopard did in order to gain such high levels of competency with internal manufacturing and creating the high level of watches the brand is currently creating, and he also enquires into all of the different names that currently fall under Chopard. Of course, you can’t sit in a brand’s boutique and not go hands-on, so Ariel and Karl-Friedrich do just that with multiple pieces, like Alpine Eagle and the Jumping Hour. Plus, Ariel brings up the ethical side of production within luxury goods, and Karl-Friedrich discusses what really goes into the ethical sourcing of certain materials. Listen below or on your player of choice.

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