This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Greg Verras Design Director at Shinola. The show starts with the two discussing Greg’s journey to Shinola, which involved his time at Fossil as an Associate Watch Designer for Diesel, and how he has emphasized the importance of passion in design at Shinola for almost 12 years now. Ariel and Greg talk about the sometimes unknown complexities of watch design and the importance of understanding the customer’s expectations when it comes to crafting new and innovative designs fit for an ever-changing market. Greg shares his insights on balancing innovation with tradition while highlighting the impact of Detroit’s legacy on design, and the role of American design in Shinola’s identity. They discuss the evolution of the role of manufacturing in Detroit and how they are navigating their business decisions in their design blueprint while trying to showcase the American design aesthetic to the global market. Greg dives into Shinola’s focus on watches remaining strong, despite exploring other product categories, and how the future of watch design at Shinola will continue to evolve with a focus on quality and innovation. Join in on the conversation as Ariel and Greg talk about tradition, American design, and where Greg sees Shinola headed, all on this week’s episode of the Superlative Podcast.

Keep up with Greg and Shinola!
Website: www.shinola.com
Instagram: @shinola

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