This week on the Superlative Podcast, the tables are turned as ABTW Associate Editor Ripley Sellers interviews ABTW founder Ariel Adams. To start the show, Ariel and Ripley reflect on their self-proclaimed “amateur historian” statuses regarding their passion and interest in the brand, and how they have learned even more over the last several days of being hands-on with some of their archive pieces. Ripley shares how he loves these unique and sometimes overlooked pieces and the two begin to dive into Casio having a lot of “evolutionary dead-ends” over the years that produced a lot of interesting pieces. Ripley talks about how their approach to making purpose-built pieces may have us questioning their logic years later, and also how their different approach to making these tool watches with the emergence of digital technology gave us these pieces that we are still talking about to this day. Throughout the episode, Ariel and Ripley go back and forth talking about everything from the history and progression of the brand, some of their very models and features over the years, and even Casio’s potential involvement with the smartwatch industry. Tune into this week’s conversation to celebrate Casio with Ariel Adams and Ripley Sellers of aBlogtoWatch.

Keep up with Ariel and Casio!
Website: www.casio.com
Instagram: @Casio_US
Instagram: @ArieltoWatch