This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Octavio Garcia, Founding Partner of Gorilla Watches. To start the show, Ariel asks Octavio about the 11 years of his career that he spent designing watches at Audemars Piguet, and they talk about the brand’s impact on the industry over the years. Ariel asks about Octavio’s decision to go out on his own as an entrepreneur, and Octavio talks about how he needed to have the experience of starting his own brand after everything he had learned throughout his career. Octavio and Ariel dive into Gorilla Watches and how their unique designs and material choices challenge the audience and the perception of modern watchmaking. Ariel asks about the brand’s current price point and what pricing plans are for the future. Octavio talks about what he has learned since starting the brand, and how he processes feedback between his customers and retailers. As the show closes out, Ariel asks about the current use of different materials, the strategy behind the number of new products released yearly, and then they briefly dive into the brand’s marketing strategy. Listen below or on the player of your choice.