Over the years, SevenFriday’s signature lugless square watch concept has proven itself both versatile and impressively evocative, with spinoff designs inspired by everything from steam locomotives to Brazilian cocktails. For its latest effort, the brand turns its attention to the world of firearms, reimagining its core offering with aesthetic cues from a variety of guns. These cues are deftly integrated into SevenFriday’s original design, adding to the overall look without bluntly announcing themselves. The new SevenFriday P2C/01 brings a genuinely handsome new colorway to one of the brand’s cornerstone designs, transcending the initial inspiration to appeal to gun owners and non-owners alike.

SevenFriday’s stylistic rework of the P2C/01 begins with its 47.6mm by 47mm lugless rounded-square case. While the boldly sized form should be familiar to enthusiasts, SevenFriday gives this stainless steel shape several added layers of nuance with its new finishing. The smooth bezel is coated in a classic deep gray “gunmetal” PVD, with concentric sunburst and polished segments separated by a black lacquered groove. When coupled with the grainy matte black of the tall case sides, these tones and finishes give off a moody and purposeful feel in images while effectively evoking the most common finishes on modern firearms. The polished stainless steel caseback gives this combination some bright visual highlights and features the brand’s trademark ornate engraved spec sheet along with an embedded NFC chip for digital authentication and easy pairing with the SevenFriday app. Despite the bold and sporty connotations, however, water resistance for the P2C/01 is a miserable 30 meters.

In typical SevenFriday fashion, the open heart dial of the P2C/01 takes on a myriad of different textures and layers, but the result here is cohesive and handsome in initial images. As with the case, the dial of the P2C/01 announces its weapons-themed inspiration softly, with touches like the brass tone used for the azurage outer minutes ring and the novel two-layer 5 o’clock small seconds subdial meant to evoke the color and metallic sheen of pistol shell casings. The three applied hour indices at 12 o’clock, 4 o’clock, and 8 o’clock also continue the theme, with a tall wedge-shaped design inspired by modern luminous iron sights. Rather than using the rest of the dial as a space for literal firearm-themed visual translation, these elements are surrounded by an array of layers and textures that help to deepen the purposeful industrial feel overall. The case’s gunmetal PVD finish makes another appearance here in the watch’s heavily sculpted accent ring, while SevenFriday accents the primarily dark colorway with highlights in perlage, brushed steel, and metallic silver paint. Like many SevenFriday designs, however, the P2C/01 suffers somewhat on the legibility front due to its short and broad main handset.

SevenFriday powers the P2C/01 with the Miyota 82S7 automatic movement. Outside of its open heart window and 9 o’clock 24-hour hand the 82S7 is a relatively standard offering for Miyota, with a decent 42-hour power reserve at a 21,600 bph beat rate. The 82S7’s rated accuracy leaves something to be desired, however, as Miyota itself claims only -20/+40 seconds per day from the factory. To complete the look, SevenFriday pairs the P2C/01 with a deep walnut brown layered leather strap that nicely complements the dark colorway in images and calls to mind the dark wood grips of modern revolvers.

With a smoothly executed stylistic inspiration and an aggressive, purposeful dark colorway, the SevenFriday P2C/01 offers a tough masculine take on the brand’s signature look that should appeal to a broad audience. The new SevenFriday P2C/01 is available now through authorized dealers at an MSRP of $1,100. For more details, please visit the brand’s website.