In the world of Rolex, small changes are big news. One such change is an update to the brand’s flagship dress model, the Oyster Perpetual Day-Date. Until now, platinum versions of the watch (and all Rolex models) featured smooth bezels. Rolex fluted bezels have traditionally only been manufactured in gold, but with its releases for Watches and Wonders 2022, Rolex has changed that. Now 36 and 40mm versions of the Day-Date are available with fluted bezels in platinum. A number of other striking new combinations are also available.

Brand: Rolex
Model: Oyster Perpetual Day-Date 36 and 40
Dimensions: 36mm, 40mm
Water Resistance: 100 meters
Case Material: 950 Platinum
Crystal/Lens: Sapphire with cyclops and anti-reflective coating
Movement: Calibre 3255
Frequency: 4Hz
Power Reserve: 70 hours
Strap/Bracelet: Three-piece link Platinum President bracelet
Price & Availability: On Request

With the day of the week fully spelled out at the top of the dial, the Day-Date is a watch intended to display the wearer’s status in life. At the top of that food chain sit the platinum models. The “Ice Blue” dial color shown in the photos is platinum’s signature, as it is not available with other metals. It indicates to others that is indeed something special. On the Day-Date, a pleasing blue second-hand sets it off nicely.

The Day-Date is also available in a wide variety of dial options from a sunburst metallic black, green, or gray, to meteorite and mother of pearl. Roman or stick numerals are available, as well as diamond indices, diamond bezels, and full pavé diamond dials. A pink dial with diamond Roman numerals, as well as a “rainbow” model with multi-colored jewels at the hour indices, add color and fun to the lineup.

All Day-Dates are equipped with the famous three-link “President” bracelet crafted from the same metal as the case with its semi-circular links and hidden clasp. This is another signature of the Day-Date that visually differentiates it from less-expensive Datejust models.

In addition to new bezels for the platinum models, a number of new dial colors have been released for yellow gold, white gold, and Everose gold models. A selection of these is shown in the gallery below. Pricing for platinum models is listed as “on request.” Yellow gold models start at $36,950 USD for the 36mm, and $41,900 USD for 40mm versions. Prices escalate from there as other metals or diamond options are selected. A configurator exists on the brand’s website that allows buyers to select their favorite combination.