If you seek social status, you’ll just wear (an actually cheaper) platinum Daytona with the ice blue dial and call it a day, and you’ll drive a Mercedes-Benz G-Klasse or some other monstrosity like that. To wear this watch you either have to be absolutely – and in a rather pitiable way – desperate for attention and status… Or you just want something that isn’t about pushing the boundaries of the envelope, but rather, not trying to fit into it at all.

It’s like pairing this sort of pink with this sort of blue. It’s a color disaster, when you think about it; it’s the epitome of not. even. trying. But then you are also made aware of the fact that there is this one person in one of the Rolex buildings who’s sole job is to sit next to a pile of pink stones and take each of them out, examine them individually, and then sort them in a way so that they are an exact match in color. Every, and I do mean, every other watch I have ever seen with color matched or spectrum-colored stones was a failed attempt when compared to a Rolex. Every one of them was like a bad joke – so bad, it was like I made them. On a Rolex, you can be pretty much sure, that the color transitions or the color matches are going to be spot on about 95% of the time – not 5% of the time.

So, you have this sort of work go into the making of something that technically doesn’t want to meet any expectations or play by any rule book. There’s a certain wit to this, I think. It’s like a certain type of humor that you either get (and enjoy), or you don’t. Whether you do or don’t has no effect on its validity.

After all this is said, here’s my issue with me wearing this watch. I, and maybe you and a handful of others, those who get this sort of humor and this approach to essentially taking a big, diamond-set dump on the poncy horological playbook, will understand why I’m wearing it. The rest of the world will think that I frequently involve myself in some unlawful practices or worse, that I’m nouveau riche…

…And yet, because I thoroughly enjoy people smarter than myself bringing a certain type of humor to its rugged edge, I still say I’d wear this watch, even if it was only me whom it could cheer up… and, anyhow, the secondary function of this watch, whether you get this joke or not, is that everyone can go stuff themselves, and that’s a piece of information old, and experienced and successful people are frequently quoted saying they wish their younger selves had known earlier.

Net price for the Rolex GMT-Master II 116759SARU is $112,000. And if all I’ve mentioned before wasn’t enough of a dissonance between this watch and regular luxury watches, I’ll add that saru, in Hungarian, means sandal – but more like the sort of sandal that poor people in ancient Egypt used to wear. That sort of sandal. (no offense to the poor people of ancient Egypt). rolex.com