In a world of increasingly complicated and cluttered watch dials this new offering from Louis Erard takes a far more modest approach, with anything but modest results! Classic, unpretentious, reliable: the 1931 collection is dressed in its most beautiful finery in this chocolate-toned moon phase version. One look at its simple yet very delicate design and you will fall under its seductive spell. This timepiece doesn’t so much ask for attention as command it, with its subtle features combining seamlessly into a brazen, and yet at the same time refined, statement of style.

This watch will certainly not suit all comers yet this only serves to add to its allure. Like its future owners, this timepiece has no time for fanfare or frivolities. If you are looking for a new watch that will make a bold statement to the masses, then the Louis Erard is not for you. However, if you are a more refined consumer looking to reflect your sophisticated appreciation for the finer things in life, then the 1931 Collection is definitely worth you consideration.

To further whet your appetite, the following specifications give an indication of this watch’s hertiage:

Movement – Automatic, ETA 2824-2, Dubois Dépraz 9000 module
Functions – Hours, minutes, seconds, day, date, month, moon phases
Case – Stainless steel or 18k Gold, 40 mm, anti-reflective sapphire crystal, water-resistant to 50 m
Dial – Chocolate, applied silvered hour-markers
Bracelet/Strap – Chocolate leather with stainless steel folding clasp
Other versions – Small seconds with hand-wound mechanical movement, Peseux 7001 calibre, GMT Large Date with automatic mechanical movement, ETA 2892, TT651 module

The Louis Erard 1931 Classic Moon Phase, for those who appreciate the beauty of pure refinement.

 Written by: Tom Mulraney  ablogtowatch.com, thewatchlounge.com