If you are one of the lucky people who is going to be at Basel, you can join me and many others, at the book signing of the new book on watch makers, “12 Faces Of Time.” The special event will see some of today’s best watch makers together. The book features and profiles them, discussing them and their work. While each of the watch makers is different, they are each easily in the genius category. This is probably one of your only chances to see them all together. Watch makers aren’t know to be the most social people, but ask them the right questions, and they open up like a crack in the Hoover Dam. Watch makers are also known to sometimes be notoriously competitive, so I wonder if a “best watch maker” fight will ensue. “5 Microns?!! Psssshhh… Try 4 Microns!” That would certainly be cause for attendance. I can just see them signing my book with ever larger signatures trying to one up each other.

Among the watch makers attending there is no one or two headliners, each of these guys is amazing at what they do. I am glad that they could all be there together for the signing of 12 Faces of Time: Horological Virtuosos. If you can’t make it, you can buy the book on Amazon for a good price (below it s $95 retail cost).

When: Saturday, March 20 and Sunday, March 21 at 14 h / 2:00 pm

Where: Baselworld: Messeplatz, directly in front of Hall 1.0, in the book hut run by Watchprint

The people you will meet:

1. Elizabeth Doerr (author)
2. Ralf Baumgarten (photographer)

Watchmakers portrayed in the book:

3. Philippe Dufour
4. Vianney Halter
5. Felix Baumgartner
6.Thomas Prescher
7. Volker Vyskocil,

8. Paul Gerber,
9. Beat Haldimann,
10. Dr. Ludwig Oechslin,
11. Kari Voutilainen,
12. Roger Smith,
13. François-Paul Journe.

Check it out!