What does the haute horology world need now? High-end Ralph Lauren watches of course. No less with movements from sibling watch companies IWC and Jaeger LeCoultre, all under parent Richemont Group. The Sporting Collection is my favorite line of new Ralph Lauren watches. I’d certainly “sport” one (cheesy pun), but it is unlikely I’d pay the price. I have a feeling that these watches, while very high in quality, will go the way of Panerai made (also part of the Richemont Group) Ferrari watches. Those started going at half of retail eventually. Just not the right type of marketing. For reference, here is a video of Ralph Lauren watches

at SIHH back in January when they first launched.

See my Ralph Lauren Sporting Collection watch article on AskMen.com.