Sponsored Post
We wanted to use this post speak to you, the readers and fellow watch-nerds, directly. On the 11th of January 2016, Moto Koure is launching the MK I, a watch inspired by the motoring era of the 1960s and 1970s. This watch will come in two variations – an automatic and a mecha-quartz. Pre-order link here.
Instead of following suit with many other micro-brands and talking about “disrupting the watch world” or telling you about how we created a “timeless luxury watch,” we’d like to explain the concept behind our design and equip you with the knowledge to come to your own conclusions.
Our concept
The 1960s and 1970s were a defining time for the motoring world. Vehicles were incredibly multi-faceted and complex, perhaps more so than many vehicles of today. Cars such as – but of course not limited to – the Jaguar MK I gave birth to an entirely new class of vehicles, while retaining a very special blend of refinement and sportiness. Creating a watch that resembled this era was always going to be complex, because it needed to be a watch of contradictions. Contradictions that worked. It is these contradictions that gave birth to the bold and iconic designs of that era.
This is exactly what we had in mind when designing the Moto Koure MK I.
The dial on the automatic version features a wooden imprint, which was created with the intention of embodying the refined wooden dash style of vehicles from this era. The mecha-quartz watch comes in two variants. The first variant includes a bold pebbled leather texture, which is also an embodiment of a popular dash style of this era.
The second variant features a grittier design, which is underpinned by a diamond-plated texture.
The chronograph dials contradict the wooden and pebbled leather textures by injecting some racing flair into an otherwise refined dial. This is put together by racing-themed hands, brought to life by orange SuperLumiNova applied to both the hands and indices.
The multi-tiered case, which was designed with the intention of mimicking a front bumper, is another step towards refinement. This complements the wooden and pebbled leather textures, but is a refreshing contrast to the racing-themed diamond-plated texture.
The automatic version will come with a Seiko NE88 movement. This is a column wheel chronograph movement and was specifically selected to infuse modern technology with a vintage themed design. The mecha-quartz will be utilizing the Seiko VK series, which continues the theme of modern technology meeting vintage design.
Specifications and pricing
We’ve been very lucky to partner with one of the most respected and well-known manufacturers in the micro brand world. Our manufacturer is behind some well known micro brand watches, including the Stuckx and Fiorjin watches.
The specifications for the automatic Moto Koure MK I are:
– Colour options: Blue, British racing green, brown and champagne
– Movement: Seiko NE88
– Strap: European perforated leather
– Case: 316L Stainless Steel
– Case dimensions: 40x44mm – thickness 15mm
– Lens: Sapphire crystal lens with anti-reflective coating
– Case back: Solid case back with stamping
– Water resistance: 5 ATM
– Dial: Multi-layer dial with wood imprint. Old Radium SL Lume on the indexes 0.10 mm thick
– Hands: Shiny chrome with old radium SL lume
– Push buttons: Stainless steel
– Crown: Stainless steel
Pricing for the automatic version will be:
– For the first 100 purchasers – $779 USD (Only 50% deposit payable now)
– For the next 100 purchasers – $819 USD (Only 50% deposit payable now)
– Price available until full production is completed – $879 USD (Only 50% deposit payable now)
– Retail price of $979 USD
The specifications and pricing of the mecha-quartz are:
– Colour options: Black and silver options for pebbled leather variant and silver and burgundy for the diamond plated variant
– Movement: Seiko VK series
– Strap: European perforated leather
– Case: 316L Stainless Steel
– Case dimensions: 40x44mm – thickness 13mm
– Lens: Sapphire crystal lens with anti-reflective coating
– Case back: Solid case back with stamping
– Water resistance: 5 ATM
– Dial: Multi-layer dial (one variation with pebbled leather texturing, one variation with diamond-plated imprint)
– Old Radium SL Lume on the indexes 0.10 mm thick
– Hands: Shiny chrome with old radium SL lume
– Push buttons: Stainless steel
– Crown: Stainless steel
Pricing for the mecha-quartz version will be:
– For the first 150 purchasers – $269 USD (Only 50% deposit payable now)
– For then next 150 purchasers – $319 USD (Only 50% deposit payable now)
– Price available until full production is completed – $394 USD (Only 50% deposit payable now)
– Retail price of $444 USD
You can pre-order the Moto Koure MK I here.
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