I was just informed by Montblanc that pretty much all Montblanc products are not available online for sale. I don’t think their eCommerce site just launched but is still relatively new. I mention this for a few reason. First, it makes it easier for all people to get Montblanc watches, pens, and other products irrespective of where they live. It also is another win for the effort to sell more high-end items online.

When I first started doing this, it was for the most part considered totally taboo to sell luxury items online. Brands thought that it would cheapen their product and set up warnings online for people to never buy their watches or other goods via the internet. A few years later so much of that is changing, and it is being spearheaded by the major  brands such as I have predicted. The little guys who aren’t on board yet will follow suit. It is only a matter of time before you can “officially” buy Rolex and Patek Philippe watches online as well.

Montblanc joins fellow Richemont brand Cartier in offering much of their product range online. The pleasant looking eCommerce site is rather simple and easy to use. Gone is much of the annoying Flash animations and complex UI screens of the past. I am happy that they focused on ergonomics versus some convoluted theatrical eShop platform that might have been expected a few years ago. So check out their eShop if you are interested in Montblanc stuff, here is a direct link to viewing the Montblanc watch collection online.