Working out of Singapore, Lytt Labs is an independent microbrand founded by Edwin Seah, an experienced wristwatch collector and modern electronics industry professional, and his watch-loving business partner. The concept behind the brand is simple and deeply personal — to bring the traditional arts of horology together with the contemporary influences of our visual landscape to create exciting, engaging products that offer long-time enthusiasts something off the beaten track.

The Lytt Labs Inception Prodigy watch is a striking timepiece, fully representative of the brand’s ideals. This is the second timepiece from the Lytt Labs project. The Inception Version One used rotating discs to tell the time, resulting in a dynamic display, while the Inception Prodigy reverts to a more traditional handset. Despite this new model using an hour, minute, and seconds hand, there is nothing traditional about the form of the hands in question. A circular seconds hand entirely obscures the hour and minute hand collets to create a seamless look that, while industrial in its angles and materials, appears satisfyingly organic in its execution. A subtle seconds track is printed beneath the seconds disc to improve legibility.

These products are designed to enrich the life of a modern urbanite. Designed in full awareness of the fact that the brand’s target audience of the young, digitally-savvy, mobile generation mostly buy watches as expressions of self, rather than as tools, the striking cushion-shaped case is conceived to communicate decisiveness and individuality. Strong angles and clean lines make this piece, which employs the same case as the brand’s inaugural model, a standout character in this price bracket, while simultaneously ensuring it continues to fly the flag for Lytt Labs. It is a natural progression from the debut model, and strongly defines the brand’s future direction.

There are three versions of the Lytt Labs Inception Prodigy available. The stainless steel case measures 45mm-wide by 45mm long, by 14mm thick, is water-resistant to 50 meters, and comes in a natural, gunmetal, or rose gold PVD finish. An anti-reflective sapphire crystal is used on the front of the watch for excellent clarity. Powering these watches is the reliable Japanese NH35 automatic movement. Made by Seiko, the NH35 is known for its durability and reliability and is a frequently used tractor movement in the microbrand community.

A wide selection of the instantly identifiable straps makes personal customization options for the Lytt Labs Inception Prodigy vast. With the double-prong ardillon buckle a consistent feature on all Lytt Labs products, the brand took pains to provide its clientele with plenty of options. While the Lytt Labs Inception Prodigy watches are delivered on smooth black rubber straps with contrast stitching, there are many more available on the brand website, such as alligator leather (in black or brown), distressed leather (in gray or brown), and rubber options with either a grid or vent pattern.

The steel version of this product will retail for $479, the gunmetal PVD variant at $499, and the rose gold-toned Inception Prodigy at $529. All models will be available from August 15th, 2019. Learn more at lyttlabs.com.

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