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The Apple watch is a game-changer, with the power to improve our lives — and it’s a technological marvel with the most advanced communications and health monitoring capabilities available. Connecting your Apple Watch to your iPhone allows you to deliver notifications, make calls, send texts, and run apps. It’s brilliant. In terms of quality, it is built to standards equal to luxury watches, and at the same time opens up a whole new world for watch lovers at a new level of affordability compared to traditional Swiss luxury watches. On the design side, however, the watch can be considered static because of its unvaried rounded-rectangle shape. The futuristic look of the Apple Watch has long made many of the more stylishly oriented among us opt for more traditional watches.
Now you can change that. Golden Concept, a Swedish manufacturer, has created a case that mounts on top of the Apple watch with four small screws. Aesthetically, the screws resemble the ones that attach a bezel to the case in a traditional Swiss watch. The case itself is beveled at the corners, which vastly changes the look, making the shape look more tonneau than rectangular. The bevels create angles rather than curves, and the screws add a traditional flair. The Golden Concept case allows you to combine Apple’s cutting-edge technology with the timeless style of a traditional watch.
“Now you don’t have to choose between features and fashion,” says Puia Shamsossadati, founder and CEO of Golden Concept. “You can enjoy the technology of the future while maintaining a traditional sense of style and elegance.”
The Golden Concept case is 44mm-wide, which fits the Apple watch series 4, 5, 6 and SE. A 40mm size will be released in 2021. It is made from a solid block of 316L stainless steel, with surfaces hand polished by a master artisan. Prices start at $599. The case can also be ordered in solid 18k yellow or rose gold, and platinum with or without diamond settings, starting at $15,000. The bezel is PVD and can be ordered in black, blue, steel, or gold.
There are several bracelet/strap options:
– rubber strap in colors: black, midnight blue, smoky green, white, and green camouflage
– leather strap, made of Italian calf leather in, black, green, blue, and brown
– stainless steel chain in silver or PVD-plated rose gold and gold
– alligator leather straps in, green, blue, black, gray, burgundy, yellow, and orange
The cases, bezels, and straps carry a two-year manufacturer’s warranty. And by the way, if you don’t already own an Apple watch, Golden Concept can deliver one with your case, already mounted and ready to wear.
The many case, bezel, and strap options allow you to create a watch that is highly personalized and unique, and Golden Concept can go one step further, matching your phone case to your watch case and strap. From phone cases in calf-leather matched to the color of the straps (starting at $99) to a full iPhone 12 Pro, in stainless steel and alligator leather, in colors that match the watch straps, (starting at $2,990), Golden Concept can create an overall look for your accessories that is elegant, timeless and personal, yet technically state-of-the-art. Learn more at the Golden Concept website.
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