In 2022, Hublot will be the Official Timekeeper of the FIFA World Cup for the 4th consecutive edition, as the Swiss watchmaker is trusted once again with timing all 64 games at the FIFA World Cup Qatar 2022 — including the final held in the Lusail Stadium in Doha on December 18th. Such a momentous collaboration deserves a fitting timepiece: Enter the Hublot Big Bang E FIFA World Cup Qatar 2022, a connected watch with a new ”timeline” function that will take fans of the world’s largest football tournament right into the heart of the action.

Partnering with the FIFA World Cup in 2010 has brought Hublot and, with it, fine watchmaking, to billions of viewers around the world. In fact, haute horlogerie first entered the world of football in 2006, when Hublot took to the soccer field alongside the Swiss national team. Since then, the brand has outfitted the referees of the FIFA World Cup and Women’s World Cup with its Big Bang E smartwatches, and the assistant referees with Hublot Big Bang-styled boards to indicate time extensions and substitutions — etching the Hublot name and the trademark Big Bang look into the public’s consciousness.

Hublot and football have been inseparable, and the latest Hublot Big Bang E FIFA World Cup Qatar 2022 with its expanded set of features and third-generation technology is here to make that commitment tangible — and wearable. The highest-performing Big Bang E smartwatch comes with a full suite of preloaded apps that enable wearers to stay connected and track activity, and health, while yet more great apps can be discovered with Google Play, compatible with phones running either Android 11 or iOS 15, or later.

Before the tournament starts, the Hublot Big Bang E FIFA World Cup Qatar 2022 watch will be in countdown mode, keeping track of the days until the opening match on November 20 between Qatar and Ecuador. Then, with 15 minutes to go before each match, the watch will deliver team line-ups and player profiles, so the wearer can get up-to-date with the competing teams’ details right on their wrist. Once a game kicks off, the smartwatch will automatically enter Match Mode and activate Timeline, a feature created exclusively for the 2022 version of the Big Bang E FIFA World Cup watch.

Here is how the Timeline feature works: At the outer edge of the dial there will be a scale split into five sections, indicating the first and second halves, the additional time allowed in each half, and half time. If a goal is scored, the watch will show a match event animation mentioning the player’s name, and a football symbol will appear at the appropriate minute mark on the scale. The same thing happens if there is a yellow card, a red card, or a penalty. If a match goes beyond normal time, the watch display will automatically switch into extra time mode, and then again into shootout mode, in the event that a match goes to penalties. Each penalty is recorded by a football with a green or red outline to indicate whether or not the attempt was successful. A final animation shows when the game is over, along with the final score. At any point during a game, the wearer can replay these events by scrolling around the dial using the crown. After five seconds of inactivity, the Big Bang E automatically switches into “low consumption mode” to save battery. This legible, ergonomic, gloriously interactive functionality is unique to the Big Bang e FIFA World Cup Qatar 2022™.

Hublot brand ambassador Alex Morgan, captain of the United States women’s national soccer team, wears the new Hublot Big Bang E FIFA World Cup Qatar 2022 watch.

To be able to withstand the most heated moments whether worn on the pitch, in the crowd cheering on from the stands, or for one’s sports activities, the Hublot Big Bang E FIFA World Cup Qatar 2022 watch has a 44mm case crafted from micro-blasted and polished black ceramic. Hublot has mastered the manufacturing and finishing of ceramic watch case and bracelet components and has put its know-how to good use with the Big Bang E. Light, virtually scratchproof and forever black, the case itself is a piece of jewelry that has proven to withstand the bumps and scrapes that are part of an active lifestyle — and a true football fan’s spirit.

A suite of sensors — including accelerometers, heart rate monitors, and gyroscopes — work in tandem with highly efficient Bluetooth 5.0, Wi-Fi, NFC, and GPS transmitters to prepare the latest Hublot Big Bang E for everyday use, from hiking to in-store purchases. The smartwatch is held safely and comfortably around the wrist with a rubber strap in black and burgundy — inspired by the flag colors of the State of Qatar — and a black composite folding clasp. With Hublot’s convenient One Click system, replacing straps is as easy as pressing the button neatly integrated into the top surface of the lug structure:  The strap pops loose and another one securely clicks into its place. The watch will be further customizable through dozens of dial options available through the accompanying smartphone app, as fans will be able to choose dial and strap designs in the colors of each of the 32 participating countries.

Protected by a virtually scratchproof sapphire crystal, the 1.39″ or 35.3mm AMOLED touch display is both energy efficient and beautiful to look at — thanks to its 327 dpi resolution —, ready to deliver the latest results, let those be from the latest match of the FIFA World Cup 2022, or from your last workout. Underneath the display lies a 400 mAh battery with the promise of all-day battery life and a two-hour charge from empty to full.

Limited to just 1,000 pieces, the Hublot Big Bang E FIFA World Cup Qatar 2022 watch signifies the brand’s commitment to football and its love for the game. It is set to enable true fans of the 2022 FIFA World Cup to enjoy the build-up to the event and to keep track of every result and unforgettable memory from each of the 64 games. The Hublot Big Bang E FIFA World Cup Qatar 2022 watch is priced at $6,000 USD. To learn more, visit the brand’s website.

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