I bet many of you don’t know how to feel about a line of watches emblazoned with a cartoon cat. In Diamonds. But, think about it. This is a nearly perfect creation.

The Hello Kitty Fine Line of Watches proves that watches can have a sense of humor and style and still be a good investment.

And this is exactly why I’m actually a fan of the Hello Kitty line. Sometimes you need a silly, pretty, girly, innocent icon from the past. Life is serious enough – your watch doesn’t always need to be.

And the geniuses at SHR have brought this option to you. With Kimora Lee Simmons’ vision, she has delivered a happy alternative to daily accessories and now watches. Launched softly last year, the Hello Kitty Fine Jewelry Line has extended to include even more watch models.

Though I often question Kimora’s fashion choices, her promotion of the Hello Kitty brand indicates that she’s on to so much more. Like it or not, she’s going to be around for a long time.

Most women know Hello Kitty. Love or hate, this is a brand that has some significance in your past – and maybe now your future. Whether it was branded across your lunchbox or pencils or t-shirts, Hello Kitty represented youthful idealism and happiness.

So now, of course, Hello Kitty is available on a watch. But! This is not a plastic watch for young girls… Oh no – Hello Kitty now shines in gold and stainless steel and ceramic. With diamonds and sapphires and mother of pearl – oh my!

Every model released is powered by an authentic Swiss manufactured quartz movement. So you are not only rocking a cute, fashionable, timepiece but also a piece of Swiss quartz excellence. This simple model is all you need for a dynamic everyday watch.

And just like women today, Hello Kitty is very versatile. Take this sporty white Hello Kitty Model above.

The Resin and Stainless Steel bracelet makes this a watch that you can wear every single day of the year – no matter where you are. South Beach – LA – The Hamptons – Ibiza. Playing tennis – chilling on the beach – whatever. The resin outer links and the Stainless Steel central links help to continue the soft, sensual aspect of this watch. These small details are what make this brand of watches work.

The stylish cases are designed and assembled in France, to always include the Hello Kitty icon but in a subtle and sweet way. For most women, they need a watch like this – one that they can take with them wherever they go – and especially one with a sense of humor.

Soft white Mother of Pearl dials are always a favorite of mine – and now with the Hello Kitty icon subtly stamped upon one, the watch becomes a piece of fun jewelry as well. It’s branded, but not in an obnoxious way.

Adding to the versatility of this watch are the luminescent hour, minute and central seconds hands. This is particularly helpful for women who are out on the town at night – in a club – and need to track time. No excuses what not knowing the time, though…

The rotating bezel is yet one more aspect of this watch that I like. It’s helpful, when you need to mark time. How many minutes are left on the parking meter? Set your watch bezel to avoid the ticket. I wish the bezel indicator was designed a little better, as the green or yellow dot in the center does not seem to fit. Everything else is subdued and mute, yet this big dot is marked upon the bezel. Next time, keeping with the mute colors would be a better design choice.

For classier occasions, Hello Kitty has also introduced more diamond intensive pieces, such as below. The subtle diamonds on the rotating bezel also help this watch, and most within the jewelry line, transition from day to night. And the brushed stainless steel dial keeps this soft and elegant – yet a bit flashy too.

The pink painted Hello Kitty Icon and hour indicators help to keep this watch easygoing and cool. Paired with the diamonds, I do not think you can have a bad day while wearing this watch. How could you? Hello Kitty is leaning back, smiling, relaxing. And so will you be, rocking this.

Seen here with a pink patent leather strap, there are other colors available as well to further accessorize your outfit. The pink is a little soft and girly for my style, but would definitely appeal to many women today. And, being that this line has been inspired by an icon in fashion, there are several other colors and options to chose from.

I will admit that there are some models within the line that are a bit too over the top, (see entirely diamond set Hello Kitty face models). But for dedicated fans of Hello Kitty and timepieces, I am sure you will find a model that works for you.

You can’t take life too seriously – and lucky for us now – Kimora Lee Simmons and Hello Kitty have delivered us an easy watch option. Because we all need options.

Now – you can Fall in Love with Hello Kitty Again.

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