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Who lives in a pineapple under the sea? SpongeBob SquarePants! Whose face is now on a Spinnaker watch? SpongeBob SquarePants! And not just SpongeBob — the new Spinnaker Hass Automatic SpongeBob SquarePants 25th Limited Edition features four of your favorite characters from Bikini Bottom: SpongeBob, Patrick, Squidward, and Mr. Krabs.

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Though it may be hard to believe, 2024 marks the 25th anniversary of Nickelodeon’s beloved show. For a quarter of a century, we’ve been following the exploits of the indomitable yellow sponge and his cadre of misfit friends. Now, four of these characters get their own dive watch in the form of a Spinnaker Hass Automatic.

The new SpongeBob SquarePants collection uses Spinnaker’s flagship Hass Automatic dive watch as a base. Measuring 43mm in diameter (14mm in thickness) in its stainless steel case topped by a sapphire crystal and powered by a Japanese NH35 automatic movement, the Hass Automatic has 300m of water resistance — more than enough to get you down to Bikini Bottom and beyond.

Spinnaker is no stranger to collaboration, but this pairing is like nothing seen before on land or undersea. Spinnaker goes well beyond a simple color change for the SpongeBob SquarePants series, instead customizing the dial, bezel, and lume, and even providing an extra strap to fit each character.

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SpongeBob’s infectious smile is sure to brighten even the darkest days. Indeed, when the lights go out, his smile still shines with a mix of Swiss luminous paint on the dial and bezel. Patrick and Mr. Krabs also have big smiles to share on the dial, but Squidward just wouldn’t be Squidward without a sour frown. And Spinnaker hasn’t skimped on any of the details — even the color-matched date wheel is customized with the show’s tropical font.

Atop the dial sit tall and color-matched applied indices and oversized hands that remind you that this watch is much more than a novelty — it’s a fully equipped and utterly capable diver. The unidirectional, bi-color bezel with its luminous markers, works just as well for timing dives as it does for a bit of quick inspiration. Ringing the inner dial is a fitting quote from SpongeBob as he channeled his inner Dr. Seuss: “You never really know the true value of a moment until it becomes a memory.”

Each watch comes mounted on a tapering 22mm stainless-steel bracelet with a fold-over buckle and safety lock and push button clasp. However, Spinnaker took things a step further, creating color-matched silicone straps that are a perfect fit for each character: yellow for SpongeBob, pink for Patrick, green for Squidward, and of course red for Mr. Krabs.

Celebrate 25 years of underwater shenanigans with SpongeBob and his friends. Limited to only 300 pieces of each character (1200 watches total), be sure to visit spinnaker-watches.com starting July 26, 2024, to grab your favorite character and own a piece of Bikini Bottom history. Each watch is priced at $445 USD and comes with a color-matched silicone strap, a spring bar tool, and a custom SpongeBob SquarePants case. Given the universal popularity of SpongeBob and his friends, these watches won’t last long. To learn more about Spinnaker Watches and the Hass Automatic SpongeBob 25th Limited Edition, please visit the brand’s website.

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