Shouldn’t the name of this watch be the Gucci “G-Time” versus “G-Timeless?” I mean of course I get what “timeless” means, but is that really a term you want as the name of a product that should not be “less time?” Perhaps I am thinking about it too much, but I really do feel that this little “minor” detail does matter when it comes to subconscious consumer perceptions about products. It isn’t even timeless either. This dive-style watch looks to be squarely set in circa 1995 with its bold primary colors. Oh, you have got to love the Italians (and their flag). As much as I joke about it, I still do quite like this timepiece as a fashion watch. It is just sorta ‘fun.’
Gucci is watch maker I don’t really discuss all that often. First of all, they don’t make complicated watches. Off the top of my head I can’t even think of a mechanical Gucci watch. Though they do have some which have that “G” as the bezel. For the most part I think of their attractive quartz watches for the ladies. All ladies love a nice Gucci timepiece. For men they have had an interesting and slightly avant garde collection of watches over the years.
A few years ago they came out with their pretty cool high-end digital watch collection called the I-Gucci that I will review hands-on soon. It was released right about when it was really trendy to place “i” in front of almost every word. iJoke… no I don’t. This G-Timeless Sport is analog, but contains a Swiss ETA quartz movement. For most people that is a deal breaker, but then again, those people aren’t people who buy “fashion watches.” I actually first wrote about the Gucci G-Timeless collection here a while ago before some of these new styles came out. Once again I find myself interested in the collection. Is it just me or do these pieces beg to be worn with a colorful polo shirt that has a pulled up collar?
The G-Timeless Sport is a dive style watch with 100 meters of water resistance. That is just enough for the “Sport” part of the name to apply. The case is in steel being 44m wide, and there is a PVD black version as well. As a diver style piece it does have a rotating timing bezel and easy to read dial, as well as an AR coated sapphire crystal. Plus, according to Gucci the colored hour markers and hands are done in colored SuperLumiNova.
The G-Timeless Sport watch dials look like a collaboration between a traditional Rolex Submariner and a Gucci handbag. It does actually work in the end though the hands are too short – but not so short as to kill the design. I am pretty sure “Gucci Sport” is also a perfume collection. If not, then maybe it should be and could be part of the packaging. Think about it. You get a brand new G-Timeless Sport, and when you open the box you pull the timepiece out of a pool of Gucci Sport fragrance. Not only does the watch prove itself as a diver, but it retains the scent of Italian musk for at least a week or two. Now you’re talking… They need to hire me over in product marketing.
With black and white dial versions, and red, green, or blue trim – your desire for a primary color accented watch is likely going to be satisfied. Image-conscious types with some taste will find these pieces fun for less than serious days. The G-Timeless is available on a steel bracelet or colorful NATO-strap. Prices are between $950 – $1,150.