Baselworld 2016 is almost here, beginning March 17th and running through the 24th. aBlogtoWatch will be there checking out the newest watches from brands like Rolex, Omega, Tudor, TAG Heuer, Breitling, Bulova, and many, many more, from the biggest names to the cool independents.

Follow aBlogtoWatch.com coverage here, as well as on our various social media channels such as YouTube, Instagram, Facebook, Google+, and Twitter for on-the-spot updates and extra coverage beyond what you will see here. Check #BaselworldABTW often to see all our content on the aforementioned social media channels. It will be an exciting show, and as always, we try to mix up our coverage style each year, so check out what we hope to be a very personal Baselworld experience, as well as a look at the most important and interesting watches that will be released this year.

The proliferation of smart watches and shaky Swiss luxury watch sales have been the focus of a lot of industry chatter this year. For the most part, the growth in smart watch sales and slowdown in luxury watch sales happen to be coincidental, as opposed to directly related. In fact, in addition to new smart watches being released, we anticipate the Swiss luxury watch industry to continue to experiment with new materials like titanium, more in-house movements, as well as the possibility of more consumer-friendly pricing.

We’re looking forward to another exciting Baselworld and encourage you to keep up with our pre-, post-, and live Baselworld 2016 coverage here.