Even for Dietrich (who is a designer by trade) the OTC is an uncommon product. The case is sort of hexagonal in shape and likely in steel with a brushed finish. We don’t right now know the size but it is likely to be on the larger side. Size is a beefy 48mm wide which is not at all surprising. Note how the movement takes up maybe 50% or less of the total case size. There is no point in explaining the dial – full of design elements is will either have you loving or hating it.

Speaking of movement inside the OTC will be a Japanese-made Miyota automatic that has the time, synchronized 24 hour hand, and subsidiary seconds dial. Elements of the movement are displayed through an opening in the dial. The irony of a brand like Dietrich is that even though it is technically based in Switzerland, the OTC watch cannot claim to be “Swiss-Made” because it contains a Japanese movement. Does the movement look at all familiar? If so then that is because many of you may know of another recent, popular, and similarly priced watch that contains it.

In fact, there are a lot of parallels between the Dietrich OTC watch and SevenFriday watches (aBlogtoWatch review here). Each; uses the Miyota caliber 82S7 movement, have large uncommonly-sized case, feature bold eye-catching designs, are at least somewhat unorthodox in their execution, are based in Switzerland, and are priced similarly. Is Dietrich trying to capture some of the same market? Sure. Even though Dietrich has a brand existed before SevenFriday, the OTC is clearly an answer to the same question SevenFriday raised.

That question is undoubtedly “how cool of a watch can you offer for about $1,000?” Each has their visually distinctive, yet thematically similar answer. We like SevenFriday watches for their style and relatively affordable price, and the Dietrich OTC looks like an interesting alternative at first glance. Arguably this timepieces is even more avant garde. The case has both brushed and black colored segments and the dial is very legible despite being very different – though you better like green. Dietrich show to use precision cut discs to indicate the 24 hour time (AM/PM indicator) as well as for seconds dial. The carbon fiber-style strap weaves through the case in a NATO strap manner. This should prove to be a fun timepiece for 2014. Price for the Dietrich OTC-A01 before taxes will be €1,000 (1,200 Swiss Francs). dietrich1969.com

Dietrich OTC-A01 tech specs:

Organic Time Chronometer A model , version 01

– Case, frame and bezel 316L steel, case and frame micro-beads blasted and black DLC.coated, bezel micro-beads blasted and polished.
– Automatic mechanical movement Miyota 82-S-7 with open view on the escapement dial side.
– Hours and minutes, small second and 24 Hours hand.
– Water resistant 50 meters/5 ATM
– Night luminescent “Superluminova” on hands and indexes below the sapphire glass.
– Sapphire glass with one-side anti-glare coating.
– Crown sealed with double O-ring.
– Screwed engraved back.
– Dimensions: Length 48 mm/1,89 Inches – Width with crown 49 mm/1,92 Inches – Height 13,7mm/0,51 Inches.
– Comes with a NATO type Nylon strap. Leather band in carbon finish also available (like on the pictures).
– Retail price : 1.200 CHF ex VAT ex shipping