This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Peter Cho, co-founder of Jack Mason Watches. The two dive right into Jack Mason’s collaboration with Dr. Pepper, how that came to fruition, and the design process and community reaction to the collaboration. Ariel and Peter also cover the launch of the Canton collection, the differences between Swiss-made and American assembly, and the impact of politics on the watch industry. Throughout this conversation, Peter discusses the challenges of price increases in the watch industry while emphasizing the need for transparency and the importance of creating value beyond just the product. He highlights the significance of community-building through events like the Intersect show, which fosters direct interaction between brands and consumers. Peter also addresses the complexities of consumer feedback, advocating for a balanced approach that combines listening to customers with maintaining a clear brand vision, and so much more on this week’s episode of the Superlative Podcast.

Keep Up With Peter and Jack Mason Watches!
Website: Jack Mason Watches
Instagram: @jackmasonbrand
YouTube: @JackMasonbrand

Check out Superlative on YouTube, as well as other ABTW content.
If you enjoy the show, please Subscribe, Rate, and Review!