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After 15 years on Madison Avenue, Chopard is proud to announce the relocation of its North American flagship boutique to Manhattan’s legendary Fifth Avenue. A selection of spectacular watches is made available to celebrate the occasion, including an Alpine Eagle in ethical 18k yellow gold, a trio of fun Happy Sport pieces, and a Red Carpet Collection haute joaillerie creation with a yellow diamond.

Located in the iconic Crown Building between 56^th and 57^th streets, the new boutique marries the Big Apple’s eclectic essence and proud history with a vibrant contemporary spirit. Inspired by Warren and Wetmore, a famous architect duo of the 1920s and 1930s, and designed to resemble a New York penthouse, the bespoke décor features unique furniture made by the very best craftspeople throughout its two levels. The location includes a main Salon, a VIP room, and a Gentlemen’s Lounge. An elegant and timeless design concept makes for the perfect setting for Chopard’s vibrant watch and jewelry creations.

Since its debut in 2019, the Chopard Alpine Eagle watch collection has been widely celebrated for its spectacular case and bracelet finish, combined with an eagle-eye-inspired, retina-textured dial that also hints at the good cause that every Alpine Eagle watch serves. Chopard, a family-owned and independent company, has set out to support efforts dedicated to aiding alpine eagles to return in greater numbers to their namesake natural habitat. In another longstanding pledge toward sustainability, Chopard has been among the pioneers of sourcing and working with ethical 18k gold — since July 2018, all of Chopard’s watch and jewelry creations are crafted from 100% ethical gold. One of the few manufactures to operate its own precious metal foundry for several decades, Chopard uses this all-the-more precious variation of yellow gold for every part of this 41mm-wide Alpine Eagle — including the case, bracelet, and crown in 18k gold. A beautifully finished bezel fixed with eight functional indexed screws surrounds a textured dial with rich colors and luminous indicators.

Thanks to its independence and the integration of its various professions, Chopard performs all the production and assembly stages of the collection within its own watchmaking workshops, from movement to bracelet, including components as well as the case. The Chopard 01.01-C caliber is composed of 207 parts, measures just 4.95mm-thick and combines a modern 4Hz operating frequency with an extended 60-hour power reserve and a COSC chronometer certification for timekeeping accuracy.

On location to celebrate the opening of Chopard’s new Fifth Avenue boutique are two exclusive Happy Sport watches, both featuring the universal symbol of the apple with a charming dancing element spinning over the dial. The first timepiece, in a 17-piece limited edition, is dressed in black with a DLC-coated stainless steel case and a plant-based leather strap. Sandwiched between two carefully cut and precisely installed crystals are three diamonds and a colorful apple, set against a sunburst satin-brushed dial in black and accentuated by rhodium-plated hands and hour markers. On the crown, an onyx replaces the collection’s traditional sapphire so as to ensure the uniformity of color on this creation.

The second Chopard Happy Sport Fifth Avenue Edition watch is a true high-jewelry piece. Five diamonds and an apple set with rubies, tsavorites, and brown diamonds perform their dance over a dial in textured mother-of-pearl with a guilloché center, a central decorative fillet, and diamond-set hour-markers. Its gilded hands are powered by a self-winding movement that combines a 42-hour power reserve with a 4Hz operating frequency. Both of these special timepieces, whether in ethical 18k rose gold or black DLC stainless steel, measure a sublimely wearable 36mm-wide case. The duo illustrates the boldness of the iconic Happy Sport collection that has been endlessly reinvented without ever losing its joie de vivre.

The final piece linked to Chopard’s Fifth Avenue opening celebrations is the Happy Sport New York Edition, a 25-piece limited edition inspired by the city that never sleeps, graced with five dancing diamonds whirling around a mother-of-pearl dial crafted to outline the banks of the Hudson River. The location of the hands marks the position of the Empire State Building, as a tribute to the architectural masterpiece. A beautifully crafted bezel adorned with a row of hand-set diamonds frames this special birds-eye look at the city so many Chopard fans call home.

Chopard’s stunning and all-new Fifth Avenue boutique will be officially inaugurated in December 2022, in the presence of Chopard’s Co-Presidents Caroline Scheufele and Karl-Friedrich Scheufele, and you will be able to find these highly exclusive pieces there, in the iconic Crown Building between 56^th and 57^th. To learn more about Chopard watches or the initiatives of this Family Maison, visit the brand’s website.