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Modern-day world traveler meets timeless music legend in the new Bulgari Aluminium GMT Fender Limited Edition watch. All 1,200 pieces of this new reference echo the original Stratocaster’s livery with a sunburst finish and creamy white hue, including 140 exclusive anniversary sets and 70 custom guitars handcrafted by the artisans at the Fender Custom Shop — both are set to thrill collectors worldwide. Together, they celebrate a legacy of excellence and creativity.
Born in 1998, the Bulgari Aluminium captured the essence of modern luxury sports watches, a feat it continues to underline with every new iteration. Bold by design, with the distinctive Bulgari Bulgari double logo on the bezel, it was just as daring with the choice of materials: aluminium and rubber. Its more recent GMT variation is reimagined in this limited edition through the lens of the iconic Fender Stratocaster to accompany musicians-at-heart above the clouds.
Apropos of flying, it was the Stratocaster that brought Leo Fender’s motto to life: “Artists are angels, and our job is to give them wings to fly.” It is small wonder, then, that its powerful name today evokes a legendary guitar — celebrated for its superb comfort and warm, crystalline sounds — that has shaped music history over seven decades. And who better to create a watch companion of the same spirit than Bulgari?
Inimitable style and Italian flair come together to define the watch’s sporty-chic character and generation-transcending coolness. The Bulgari Aluminium GMT Fender Limited Edition watch (reference 104117) is equipped with a 40mm-wide aluminum case, a brown rubber bezel, and a DLC-coated titanium caseback. It is water-resistant to 10 ATM (100m equivalent) making it a properly robust companion for travel and leisure. The brown articulated rubber bracelet features the Aluminium collection’s trademark articulated design that creates its trademark look and ideal fit — as well as a bold twist with a fold-over Velcro closure.
The shaded dial displays a transition from a light, bronze-ish brown into a dark vignette around its periphery, surrounded by a two-tone 24-hour flange ring with a cream-colored section for the AM and a dark one for the PM hours. The rhodium-plated hands are reflective to be easy to find and read and are filled with Super-LumiNova, as is the orange 24-hour hand. Under this unique dial lies the Bulgari B192 caliber with a self-winding system replenishing its 42 hours of power reserve.
Now, about the custom Fender-Bulgari Stratocaster: Each Anniversary Stratocaster, crafted in collaboration with Bulgari, is made to order by the Fender Custom Shop. The master luthiers in this legendary workshop create bespoke instruments for the most discerning musicians. From material selection to handcrafted fabrication, finishing, and fine-tuning, their unique expertise requires a degree of skill and extreme attention to detail akin to the art of watchmaking. Designed to last generations, these extraordinary guitars forge a strong bond among enthusiasts, building a community across time and borders.
“The Stratocaster has been at the forefront of musical progress and sonic exploration for the last 70 years, and to celebrate its anniversary, we wanted to partner with a brand with a similarly rich history in its respective field,” said Justin Norvell, EVP of Product, FMIC. “With that in mind, we couldn’t be prouder to unveil this collaboration with Bulgari. The resulting Stratocaster and watch are stunning, and we’re sure fans of both brands will be very excited by the prospect of adding them to their collections.”
In this special collaboration, Bulgari and Fender have created a watch that serves as a powerful, yet subtle nod from one iconic brand to the other. Limited to 1,200 pieces, including 140 special sets presented with a bespoke case whose design was inspired by iconic guitar cases, and complemented by a book tracing the 70-year history of the Stratocaster, the Bulgari Aluminium GMT Fender Limited Edition watch (reference 104117) watch is priced at €4,600 EUR.
Additionally, Fender will create, upon request, 70 Stratocasters in collaboration with Bulgari at its Fender Custom Shop in Corona, California. Each of these unique guitars, handcrafted by the finest artisans at the Fender Custom Shop, will showcase the exceptional quality of these instruments. Their glossy lacquer finish revives the vintage aesthetic of the original model – the same colors featured in the Bulgari Aluminium GMT Fender Limited Edition watch. To learn more, visit the brand’s website.
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