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Established in 2015 by industrial designer Jonathan Ferrer, Brew Watch Company is a New York City watch brand that spends its time focusing on the details and reminding its wearers to enjoy their momentary escapes in the city through mechanical timepieces. The Brew HP1 collection is a more traditional design sitting comfortably at 38mm with a unique high dome sapphire crystal. Jonathan Ferrer sought out to create a unique DNA while still keeping a sense of comfort and familiarity with his designs. This was one of the main reasons he went forth in designing the cushion case which has a bold, recognizable DNA that would differentiate itself across the diverse spectrum of timepieces in the world.

The case design features radial brushing along the top surface and bezel, and horizontal brushing along the mid-case. The case in profile is segmented into 3-layers. The bezel, mid-case, and caseback. The variety of brushing details enhances each component layer and gives an overall sense of quality and consideration. Altogether, it rests comfortably on the wrist with a solid 316L stainless steel brushed bracelet, paired with a butterfly deployant buckle.

The dome crystal sits proudly 1.5mm high and produces fantastic light play across its surface as the light cuts across the dial with great clarity. The sapphire crystal also has a remarkable way of collecting light and producing a halo glow effect around the crystal edge.

Powered by the robust Seiko NH35A movement with a +41 hour power reserve, this watch has been designed and built to last the test of time. The movement can be seen through the unique porthole opening on the caseback where the balance wheel is visible in constant motion. The caseback design also has industrial aesthetics that can been seen with its vented cutouts that have been inspired by the industrial machines.

One of the many distinctive details that has been executed in a subtle manner is the dome dial and curved hands. Reminiscent of more vintage timepieces, the second and minute hands follow the same contour as the dome dial ever so slightly. The dial has even more subtle details that make the wearer look closer. Etched minute markers run from 10H-12H and resemble the “high pressure region” which has been translated from industrial espresso machines. Speaking true to the brand’s philosophy of focusing its attention on the quality and details – regardless of how small.

The tapered crown is designed to mimic a coffee filter. It’s signed with a coffee bean; a nod to the origin where the watches have been designed and where the founder finds his inspiration while working in NYC cafes. Reasonably priced at $495, these timepieces are produced in limited quantity just once. Jonathan will continue to design and release new collections, never repeating the last. You can learn more and order on their online store. brew-watches.com