Sponsored Post written for aBlogtoWatch by advertiser

The story of BEU Watches began when Johan Ronnestam — surfer, adventurer, and former snowboard professional — asked himself the question: would it be possible to create a watch brand that could inspire people to achieve their personal goals and visions? With a deep respect for the incredible diversity of our planet, Johan has spent a lifetime searching for great waves, deep powder, unbeaten tracks, and inspirational human beings. Here we are introducing the BEU Solid Series, featuring five uniquely designed waterproof watches — Solid 20 ATM in brushed steel and lava black, and Solid 6 ATM in raw bronze, gold, and steel.

Johan gathered a small design collective from Sweden, all of whom firmly believe that we’ve been born into this world not to master others, but to master ourselves. Born, raised, and living in the land of reflection, BEU Watches strives to create iconic timepieces that do for you what nature has always done — calm you down, give you space to think, room to breathe and, most importantly, inspire you to be you.

The Solid 20 ATM Collection is available in the brushed steel Founders Edition and the PVD Lava Black.

When BEU set out to create what would become the BEU Solid 20 ATM series, they said no to smart tech, timers, date displays, and even numbers. Working with a few core elements, the design team started with a solid stainless-steel form in perfect balance. A gently sloping milled dial display gives way to drilled hours and precision-cut hands that keep the rhythm of time. Solid Lunar Light brings visibility in the dark. A dual-coated, anti-reflective sapphire crystal glass, rounded off with a sleek 22° bevel, provides maximum protection. A screw-down double-twin lock seals the case, waterproof to 200 m/660 ft. And strong asymmetrical lugs add character, while holding any Switchstrap in place. And that’s all you really need, for whenever you need the time. Simple, balanced and profoundly timeless.

Design highlights:

• Designed in Sweden
• Waterproof up to 200m/660 ft
• Solid Lunar Light intensive luminous blue glow that lasts for up to eight hours
• Multi-layered dial with milled hours painted in Solid Lunar Light
• Sapphire glass for extreme durability
• Brushed stainless steel
• Miyota 732X 4-year cycles
• Pairs with BEU Switchstraps or standard Nato Straps
• 40mm and 36mm case.

SOLID 20 ATM FOUNDER’S EDITION

The versatile Solid 20 ATM Founder’s Edition has been stripped down to embody only the most important details. Everything from the resilient 20 ATM waterproof stainless-steel case to the multi-layered beveling and after hours Solid Lunar Light comes together to form a perfect balance — and remind you to do the same.

SOLID 20 ATM LAVA BLACK

Powerfully built with only the most essential details, like a PVD-finished stainless-steel case, waterproof up to 200m/660 ft, and a Solid Lunar Light by nightfall. 

The Solid 6 ATM Collection is available in raw stainless gold, steel and bronze.

Design highlights:

• Designed in Sweden
• Waterproof to up to 60m/200ft.
• RAW circle brushed dial
• Multi-layered dial with milled, sandblasted hours
• Sapphire glass for extreme durability
• Brushed stainless steel
• Miyota 732X 4 year cycles
• Pairs with BEU Switchstraps or standard Nato Straps
• 40mm and 36mm case.

A carefully engineered intricate mix of layers makes up the BEU Solid 6 ATM watch case. No colors, no glued on details. Just raw materials making up a timeless piece of art.

At the most basic level, any watch case consists of a few important parts: a case to house the mechanics, a crown to set the time, a dial, a bezel, hands and number markers and, finally, crystal glass to seal and protect. Working with these few details, BEU has constructed a case in which different characteristics of a single raw material interact and converge to present a worthy celebration of time. The inner dial is made from two layers of metal. The curve of the milled first layer adds a unique personality to the Solid shape, while the drilled apertures let the light in to play against the sandblasted bottom. The discrete hands, together with the engraved BEU mark of excellence, make up the face of the dial. Asymmetric lugs build character. And dual-coated, anti-reflective sapphire crystal glass provides maximum protection. 

6 ATM RAW GOLD

Raw and expressive, the Solid 6 ATM in raw gold catches the eye then speaks to your soul. Equally brilliant dressed up or down, it moves fluidly from work to play to contemplation. An enduring composition, artfully designed with a solid waterproof case, sapphire glass, milled double-layered dial, and sandblasted hours. 

6 ATM RAW STEEL

Urbane and innately elemental, the multifaceted Solid 6 ATM in raw steel combines a modern, streamlined form with a drilled and sandblasted interior. Engineered with a waterproof stainless steel case, sapphire glass and milled double-layered dial. 

6 ATM RAW BRONZE

Formed but still self-ruling, the Solid 6 ATM in raw bronze is strong, dynamic and endlessly captivating. Meticulously crafted with a solid waterproof case, sapphire glass, milled double-layered dial and sandblasted hours.

The Beu Watches Solid Series 6 ATM is priced at $299 and the 20 ATM is priced at $350. You can learn more at beuwatches.com

Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.