The greater world of Bamford watches is divided between Bamford Watch Department and Bamford London. While Bamford Watch Department is the side of the company that produces custom versions of other brands’ designs, Bamford London largely produces its own original models and even collaborates with other entities from outside the world of watches. Additionally, while Bamford Watch Department exclusively customizes luxury timepieces, with even the most humble offerings costing a minimum of mid-five figures, Bamford London typically occupies a more attainable price point, and its least expensive models can be purchased for several hundred (rather than a thousand) dollars. The latest release from Bamford London for 2023 is a new collection called the Bamford B80, which gets its name from the company’s home address (80 South Audley Street) and is divided into three models that each represent one of the pillars of the Bamford brand: heritage, modernity, and adventure.

The case used for the new Bamford London B80 collection offers a simple and straightforward round profile, and it appears to be the same exact one that was featured on the brand’s 75-piece Goodwoof x Bamford Snoopy limited edition watch that was unveiled last year. Crafted from matte bead-blasted titanium, the case of the Bamford B80 measures 39mm in diameter by 10.5mm-thick, with 20mm lugs and a simple signed crown at the 3 o’clock location. A flat sapphire crystal with anti-glare treatment sits above the dial, while the reverse side of the case receives a solid screw-down titanium caseback. Continuing with its no-frills external design, a simple fixed smooth bezel surrounds the crystal to complete the top side of the watch. Just like last year’s Goodwoof x Bamford Snoopy limited-edition model, water resistance for the new Bamford London B80 collection comes in at 100 meters.

To represent the three pillars of the brand, the Bamford B80 collection is divided into three categories, with each one featuring a different style of dial. The B80 Heritage features prominent 3-6-9 Arabic numeral hour markers and is available with either a black dial that has red accents, or a navy blue dial with yellow accents. Meanwhile, the B80 Modern has a dial with a full track of Arabic hour markers, and it is also available in two configurations. One features a black dial that has accents in Bamford’s signature hue of aqua blue, while the other one features yellow Arabic numerals with bright red and blue accents set against a black surface. Lastly, the B80 Adventure features a dial with simple squares and rectangles for its hour markers. It is available in three different flavors, including green, bright orange, and walnut brown. Additionally, each of the B80 Adventure watches also features a contrasting seconds hand, with the green model receiving a red hand, the orange dial model fitted with a brown one, and the walnut brown version receiving a seconds hand in Bamford’s signature aqua blue color.

To complement their dials, all of the new Bamford London B80 watches are fitted with two-piece straps made from either leather or canvas, depending on the specific variation and colorway. In addition to all being fitted with chunky signed titanium pin buckles, all of the different straps fitted to the different B80 models also feature various styles of contrast stitching that match the colors of their dials. Depending on the specific styles of their straps and dials, the overall appearances of the new Bamford London B80 watches can range from lighthearted everyday pieces to modern twists on a classic field watch template. However, due to their matte titanium case finishing and colorful flourishes, all of the various Bamford B80 watches offer an inherently modern and casual overall aesthetic.

Powering the Bamford London B80 collection is the Sellita SW300-1 automatic movement, which represents a decent step up compared to the ubiquitous SW200 derivatives that can be found inside many other watches. A 25-jewel movement that runs at a rate of 28,800vph (4 Hz) with a power reserve of approximately 56 hours, the Sellita SW300-1 offers a proven design, known-quantity performance, and it can be easily serviced by just about any qualified watchmaker in the world. Realistically speaking, Bamford is far more of a design house than a watch manufacturer, and I don’t think anyone is expecting an in-house movement from Bamford, or would necessarily even prefer one over a proven caliber from ETA or Sellita. While the SW300-1 isn’t the most interesting movement from either an aesthetic or horological perspective, it is an incredibly practical one, and a quality third-party caliber is an appropriate movement for design-focused watches like those from the new B80 collection.

While most of the timepieces that Bamford Watch Department produces are essentially more expensive versions of other brand’s models, Bamford London’s catalog is categorically quite a bit more affordable. Regardless of model or colorway, all of the new Bamford London B80 watches are accompanied by an official retail price of £1,250 GBP (approximately $1,500 USD at the time of writing), which positions them right in line with the rest of the brand’s current lineup. Additionally, while the various different models from the new Bamford London B80 collection aren’t limited edition pieces where production will be capped at a specific number, the brand has explicitly stated that the series will have limited production. With this in mind, it is relatively safe to assume that they will not be joining the catalog as standard production models to be offered indefinitely. For more information on the Bamford London B80 collection, please visit the brand’s website.