With a history of important watches through the years, Bulova has a penchant for producing unique designs that stand out from the crowd. Today, we witness the company continuing to try and push boundaries with the release of the CURV collection. In what is really a feat of engineering, they have managed to literally bend the rules by placing a highly accurate, quartz chronograph movement that is actually curved into a super-slim, aerodynamic case.

Bulova has placed the movement into a beautiful curved titanium and steel case that promises to wear easily and follow the contours of your wrist. The twelve-piece collection will consist of both dressy and sporty options, and this particular piece features a smooth touchstone styling. With a see-through dial and an exhibition case back, this piece draws your attention to the movement. Though you won’t see an amazingly intricate mechanical movement when you turn the CURV over, you will see the beauty that Bulova has managed to create with the curvature of the quartz movement. They have really managed to make this movement beautiful, and it is far less cluttered and chaotic than many quartz backs I have seen. This is a view you will want to show off to your buddies if for no other reason than its uniqueness.

Always placing an emphasis on precision and accuracy, CURV boasts Bulova’s 262k frequency quartz movement. With eleven jewels, this is a grab-and-go piece that can slip its way into several styles and pose as some distinctive wrist candy. Bulova made the right decision to skip the date window, as there is already plenty going on here. The dial is somewhat industrial, but this is offset by the bronze colored indexes and skeleton hands. With applied lume, you should have no trouble reading this baby in the dark.

One interesting aspect about this watch is the return of the Bulova tuning fork symbol. The logo is visible not only on the dial but also the crown and the face of the battery viewed from the case back. The company began an effort of rebranding their image in 2014 and had decided to only use the tuning fork logo in their Accutron II line. The symbol doesn’t look out of place here and works with the metallic overtones.

The Bulova CURV collection is guaranteed to turn a few heads for those not even familiar with watches. This Bulova CURV piece will arrive with a rugged, black rubber strap and will fall to the sportier side of the group. Price for watches in titanium will be around $899 and stainless steel models will run you $799. bulova.com