Done in a glossy black, the dial color for the BR 123 GMT 24H watch is the only one available at this time. If successful it is possible that Bell & Ross will expand on this collection with more styles. Having said that, despite how much I liked the BR01 GMT, no further styles were ever offered. I like the overall sober, yet well-proportioned looks that recall class, tool-watch good looks, and a sense of timeless functionality which is hard to capture in a design.

On the wrist the 42mm wide size of the case works for most wrist sizes and the wide dial helps the BR 123 GMT 24H look bold and eye-catching. It is a casual sport watch, but one that has a high-quality air to it nevertheless feels unpretentious. Bell & Ross makes the watch available on both a “weaved” pattern black rubber strap as well as a steel metal bracelet – and it should look really nice on either strap option.

Inside of the Bell & Ross BR 123 GMT 24H watch is a Swiss ETA 2893 automatic movement with a GMT function that of course offers a second timezone. The standard ETA movement is given a nice decor and is visible through the rear of the case via a sapphire crystal caseback window.

I still don’t know why Bell & Ross needed to include both “GMT” and “24H” into the name of the watch, but so be it – just another one of those watch industry quirks (there are sure plenty). Overall I think that this is perhaps the top new Bell & Ross watch for 2014, and helps frame the brand’s biggest strength which is a curated and fashionable assembly of “watch design’s greatest hits” from over the year. The Bell & Ross BR 123 GMT 24H ref. BRV123-BL-GMT/SRB on the black rubber strap retails for $3,600 and the ref. BRV123-BL-GMT/SST on the bracelet retails for $3,900. bellross.com